In the spirit of Supporting Small, I’d like to take a moment to highlight a deserving local business that has a Kickstarter campaign right now, Earth Squeeze. The concept for Earth Squeeze is as simple as it is exciting: a mobile, pop-up juice stand that uses only locally grown produce to sell fresh pressed juices at farmers markets all over the city.
In the words of Mike O’Malley and Lauren South, the founders of Earth Squeeze:
Earth Squeeze is going to be a mobile, “pop-up” juice stand in San Diego. This means that we will travel among farmers markets in San Diego county with our juicers, buying local, farm-fresh produce and juicing it on-site to order. We also plan to juice produce purchased by farmers market customers.
Our goal is not only to teach our customers about the benefits of incorporating live, raw juice into their diets, but also to promote the value of buying local organic produce from San Diego farms. We are strong believers that the future of the food revolution is going to be centered on strong local agriculture, and we hope to strengthen this movement with our efforts.
We have found the commercial kitchen we will be using to store and prep some of our produce. This has allowed us to move forward with applying for all of the necessary licenses and permits we need to vend at farmers markets. We have already launched full speed ahead into our social media advertising campaign, and are quickly developing our name in the community. Our recipes are ready to go, but before we begin…
We need your help! We are turning to Kickstarter for help raising funds to pay for a centrifugal juicer, a whisper generator, and other equipment necessary to sell at a farmers market. We are grateful and appreciative of any and all pledge amounts.
I backed them right away – I love fresh juices and I believe it’s important to support local business, especially local business that supports other local business. My friend Amy and I have been disappointed with the food vendors that don’t use the produce being sold by the farmer in the stall next to them.
To support this up-and-coming contender in the food revolution, check out the Earth Squeeze Kickstarter page.