Some may find it offensive, but I think this YouTube video by apparel company FCKH8 is pure fucking genius. At times hilarious, other times sobering, this video makes a very bold statement about sexism in our country:
It’s near impossible to get people to truly listen about sexism, especially because the ways in which we still experience are not as obvious as they once were. Yes, women can vote. Yes, we can hold just about any job.
But, we still aren’t making equal pay across the board. We get raped in numbers that are staggering, and are almost always blamed for the attacks made upon us, if we’re even believed about the assault at all.
“Runs/throws/cries like a girl” are phrases that pepper everyday conversation, and the worst thing a man can be called is a “pussy” insinuating that he’s weak and womanly. Boys and men who display “female” characteristics or who, even worse, want to become female, are targeted for brutal, sometimes deadly, violence. Men are taught to hide their emotions and follow harmful stereotypes. Sexism doesn’t just hurt women y’all, it hurts us all.
As my favorite little girl in the video says, “Fuck that sexiest shit!”
Hearing about these issues in real talk from little girls cuts through the bullshit. For some reason, when little kids say the same exact thing a grown up might say, it has a lot more impact. For that, I applaud this campaign and give it my full support.